Oneiral operates at the intersection of Serious Games, Transmedia Experiences, and Alternate Reality Games.
ARGs define the format, transmedia defines the structure, and serious games define the purpose. They are not competing approaches — they stack.
Oneiral designs real-world games hidden within cities, blending narrative, puzzles, and immersive technology into experiences you don’t simply watch or play, but live.
Not a video game.
Not a tour.
A living experience that unfolds around you.